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Gentle Monster

(Campaign / Art direction) A self initiated campaign concept exploring the brand’s bold, artistic identity through immersive visuals, experimental art direction and retail focused applications. (2025)
GENTLE MONSTER: Flagship facade
( 02.01 ) Flagship facade
GENTLE MONSTER: Packaging: age 18+
( 02.02 ) Packaging: age 18+
GENTLE MONSTER: Retail concept
( 02.03 ) Retail concept
GENTLE MONSTER: In-store standee
( 02.04 ) In-store standee
GENTLE MONSTER: Retail floor
( 02.05 ) Retail floor
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